IDC Insights:
 
ENERGY
 
FINANCIAL
 
GOVERNMENT
 
HEALTH
 
MANUFACTURING
 
RETAIL
 
 
 
Industry Focus:
  • Energy
  • Financial
  • Government
  • Health
  • Manufacturing
  • Retail
  • IDC Insights lines of business assist businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks and maximizing the effectiveness of IT investments.

    Areas of expertise:
  • Smart Grid
  • Clean Energy
  • Smart Oil & Gas
  • IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.

    Areas of expertise:
  • Mobile Banking and Payment
  • Enterprise Risk Management
  • Cash Management & Liquidity
  • Buy Side Operations
  • IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.

    Areas of expertise:
  • Infrastructure Consolidation
  • Open Government
  • IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.

    Areas of expertise:
  • EMR and EHR for Providers
  • Connected Health
  • Healthcare Industry Reform
  • Life Sciences Value Chain
  • IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.

    Areas of expertise:
  • Supply Chain Modernization
  • Next Generation Product Lifecycle Management
  • Operational Technology
  • IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.

    Areas of expertise:
  • Retail PLM and Sourcing Optimization
  • Customer Experience (Retail Omnichannel)
  • Merchandising Strategies
  • IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.

     

    IDC Consulting: Custom Research, Global Reach

    Achieve Market Knowledge and Information Empowerment with IDC Consulting and Custom Research

    IDC Consulting and Custom Research provides information technology and communication vendors with customized solutions that lead them through their entire business and technology life cycle, from opportunity measurement to strategy development and ultimately, measurable results.


    Leveraging research talents across 14 markets in the Asia/Pacific region IDC Consulting and Custom Research leverages IDC's trusted research and analysis to deliver fact-based, actionable advice on all phases of market strategy and tactics.


    With an Asia/Pacific perspective, product and service market depth and breadth, and proven methodologies, we offer unmatched expertise and a superior knowledge of today's local and regional marketplace challenges.

    Delivery with Substance

    IDC Consulting and Custom Research's framework, Definition, Analysis, Results, and Timeliness (DART) provides world-class deliverables to assist you in understanding your target markets and recommend alternative marketing and business plans and tactics.

    Working with IDC's Asia/Pacific experienced and dedicated analysts and leveraging IDC's reliable industry insight and proprietary tools and research (including end-user surveys and tracker studies), the Consulting and Custom Research team can help you with your needs in:


    • Identify and assess emerging opportunities
    • Evaluate, select and enter new markets
    • Communicate businesses' value propositions
    • Understand customers' and channels' requirements
    • Understand the competitive situation and responding to its dynamics in the region, and locally
    • Planning and executing marketing strategies

    Focusing on the three phases of Product Life-cycle Management - business planning, market strategy implementation and market management - the team delivers the following services:


    • IT purchasing and decision-making methodologies:
      Identification of evaluation criteria, decision-making methodologies and information source
    • End-user company surveys:
      Analysis of hardware, software, tools and services used (e.g., servers, storage, networking equipment, databases, O/S, front and back office applications, security software and appliances and software tools)
    • End-user perception studies:
      Attitudes toward vendor marketing strategies, opinions on products and services, adoption of products and services, opinions on vendor positioning
    • End-user perception studies:
      Studying the attitudes and opinions toward vendor marketing strategies, products and services, technology adoption and vendor positioning
    • Market segmentation:
      Study by geographic demand, end-user demand, buying behavior, vertical industry penetration
    • Market sizing:
      Measuring units shipped, number of vendors, installed base, number of end-user companies, supply-side revenues, end-user budgets and spending
    • Competitive analysis:
      Analysis of vendor strengths, competitor strategies, and competing technologies
    • Competitor profiling:
      Evaluation of channel and marketing strategies, analysis of geographical activity, revenue streams, product lines

    Product Life-Cycle Management Model
    BUSINESS PLANNING
    CLIENTS' NEEDS IDC CONSULTING PROGRAM
    How big is the market? Market Sizing & Forecasting
    Who are the customers? Market Entry Strategy
    What are the key customer segments? User Segmentation
    What are the benefits customers seek? Usage and Attitude Surveys
    What product/service features are most valued? Product Positioning
    Who is the competition? Competitive Analysis
    MARKET STRATEGY IMPLEMENTATION
    CLIENTS' NEEDS IDC CONSULTING PROGRAM
    How do I develop a go-to-market strategy Route to Market Planning
    What should my channel strategy be? Channel Mapping
    How do I screen and recruit the best channel partners? Channel Selection
    How do I establish optimum pricing? Product Value Analysis
    How should I allocate my marketing resources? Marketing Mix Analysis
    What are the compelling messages to reach this market? Product Positioning
    How should I organize my sales force? Route to Market Planning
    MARKET MANAGEMENT
    CLIENTS' NEEDS IDC CONSULTING PROGRAM
    Am I gaining or losing market share? Market Management
    What do my existing and prospective customers think of me? Customer Satisfaction
    Are the customers satisfied, loyal, and committed? Customer Retention
    Does my channel structure position me well against competition? Partner Identification and Profiling
    Do I have a clear view of my final-tier channel partners? Partner Satisfaction and Experience
    Are my channel partners satisfied, loyal and committed? Partner Loyalty and Retention
    How do I expand, formalize, and optimize my partnerships and alliances to best serve my customers' needs Channel Mapping
    How do I optimize a mature product Product Optimization
    What is my competition doing? Competitive Analysis

    Case Studies

    Read more on Case Studies


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