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    IDC's Asia/Pacific Events

    Event Details
    IDC's Asia/Pacific Mobile Everything Conference 2011
    The Transformation of Business by Mobility
    Conference
    August 16, 2011
    Swissotel, Beijing, China
    Agenda
    August 16, 2011
    09:00am
    Registration And Welcome Coffee & Tea
    09:30am
    Welcome Address And Opening Remarks By IDC
    09:45am
    Mobile Everything! Extending ALL Enterprise IT Beyond The Company Premises IDC Asia/Pacific
    New devices, access networks, applications and delivery models are coming together to create a perfect storm for true and all–embracing enterprise mobility. Tablets, iPads and large–screen smartphones can now run almost fully functional versions of all enterprise software and services and rely on 3.5 and 4G networks to access the clouds delivering everything in virtualized environments.

    This is creating a whole new setting for enterprise IT – one where all enterprise applications can now be made available to all employees beyond the company premises thus empowering them greatly beyond what we have seen before. The concept of ´Mobile Everything´ is drastically changing how companies should approach their IT systems, their software, the services they consume and the security systems and policies they deploy.

    In this presentation, IDC will examine the impact of ´Mobile Everything´ on enterprise IT.
    10:15am
    Everything From The Carrier: The Mobile Service Provider And Services Beyond Mobile Email
    Mobile service providers are often seen as providers of connectivity and voice only. But today´s carriers have moved far beyond these ´basic´ services and have emerged as true end-to-end service providers.

    This presentation will showcase how the mobile service provider can now offer enterprise services that extend the concept of mobility far beyond voice and email.
    10:45am
    Managed Mobile Services: Don´t Let Mobile Everything Break The Bank!
    While the thought of ´Mobile Everything´ is extremely alluring to the enterprise, most companies know only too well how costly ´basic´ mobility can be. The answer to managing increased mobility can be to call in the experts – service providers that can manage the pricing and usage of mobile applications. This presentation will showcase how managed mobility services can help companies embark on ´Mobile Everything´ without spending everything.
    11:15am
    Coffee Break & Networking
    11:30am
    Give Me A Screen! How New Devices Are Empowering The Employee.
    Mobile device have been used to extend and mobilize the enterprise for a long time. But with the advent of cloud computing and new, powerful devices like tablets and smartphones, mobile devices have now become true extensions of all systems and functions within the enterprise. This presentation will discuss the new possibilities of mobile devices.
    12:00pm
    The Platform For Mobile Everything: The Mobile OS, The Mobile API And The Apps Store
    While devices are a necessity for true mobility, they wouldn´t be the powerful platform they are today were it not for the powerful mobile operating systems, the APIs and the application delivery platforms in place today.

    This presentation will showcase how all of these tie together to build a powerful platform for the mobile enterprise today - and how choosing the right platform can make or break the next step for the mobile enterprise.
    12:30pm
    Roundtable Discussion And Q&A
    01:00pm
    Networking Lunch
    02:00pm
    Opening Remarks By IDC
    02:15pm
    Extending The Enterprise With Mobile Applications
    Mobile applications have hit the mainstream with the iPhone, Nokia´s Ovi and the Google Android platform. But mobile applications go well beyond the consumer space and are becoming increasingly relevant for businesses as smartphones and tables may evolve into the preferred access platforms for mobile workers. With mobile apps, these devices become more than just consumers of data but are also evolving into programming and development platforms within the enterprise. This presentation will provide insights into how mobile apps are changing the face of business IT.
    02:45pm
    Bringing Customer Relations Closer To The Customer: How Mobile Applications Can Boost CRM
    CRM is at the heart of any company IT infrastructure. In recent years CRM solutions have begun embracing social media and the web as well as basic mobile extension. But now the ecosystem is in place for taking CRM to the next level and truly mobilize customer relations.

    This presentation will explore how mobile applications are expanding the usability and value of CRM.
    03:15pm
    Planning In Real–Time: Enabling True, Real–Time ERP With Mobile Input Devices And Applications
    Managing internal and external resources is a huge task. Today´s ERP systems have been immensely valuable to this purpose, but like all data reliant solutions, ERP can only really help the enterprise if the data available is correct and timely. The arrival of new larger and intuitive input devices is now set to revolutionize how data can be submitted, consumed and processed by employees on the factory floor and in the field.

    This presentation will explore how enterprise resource planning is being revolutionized by new devices and mobile applications.
    03:45pm
    Coffee Break & Networking
    04:00pm
    The Office At Your Fingertips: Mobilizing The Full Enterprise Workflow With Virtual Desktop Infrastructure
    Virtual desktops have so far been confined to PCs and laptops. But with the advent of tablets and iPads, the boundaries for how far you can extend the virtual enterprise environment have been extended and are fast disappearing altogether.

    This presentation will show how virtual desktop infrastructure can be expanded to new devices, giving the employee access to virtually any enterprise resource on virtually any device.
    04:30pm
    Enabling Mobile Applications Via The Cloud: How Cloud Services Can Take ´Mobile Everything´ To The Next Level
    Cloud computing has brought on new approaches to software and services. It is also accelerating a change in the fundamental structure of business applications. While the extension of enterprise IT into the mobile space can be done on the basis of on–premises enterprise software, cloud services may prove the best way of achieving the flexibility, scalability and ubiquitous service availability that ´Mobile Everything´ requires.

    This presentation will explore how cloud infrastructure, cloud platforms and cloud applications can take ´Mobile Everything´ to the next level.
    05:00pm
    Mobile Mayhem: The IT Security Implications Of A ´Mobile Everything´ Environment
    As enterprise applications become mobile, the boundaries of the enterprise become extended and blurred. And with the constant evolution in devices and applications that tap into the core enterprise systems, all systems become increasingly vulnerable to the acts of negligent users and malicious attacks. So companies will need to pair ´pervasive mobility´ with ´ubiquitous security´.

    This presentation will examine the security implications of a fully mobile IT environment and discuss how applications, users, devices and identities can be managed in a secure way.
    05:30pm
    Roundtable Discussion And Q&A
    06:00pm
    Lucky Draw, Closing Remarks & End Of Conference
    * This Agenda is subject to change.
    This event is held in the following 11 locations:
    DateCity
    August 10, 2011Melbourne, Australia 
    August 16, 2011Beijing, China
    August 18, 2011Shanghai, China
    August 23, 2011Sydney, Australia
    September 02, 2011Hong Kong 
    September 09, 2011New Delhi, India 
    September 15, 2011Singapore 
    September 27, 2011Taipei, Taiwan 
    September 29, 2011Seoul, Korea
    October 12, 2011Kuala Lumpur, Malaysia 
    November 01, 2011Auckland, New Zealand 
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